Every site needs a site map if they want to be found on the search engines. Every site needs to let the web know that they exist and they need to make sure that the search spiders have a road map when they get there. Site maps are great tools to use when a site wants to have the SERPs rank them on their listings. Every site that is serious about doing business needs to have a site map and there are no exceptions to this rule.
A site map is a road map to the website. The search engines use this road map to determine the relevant parts of a site and what should be ranked on their search results. In fact, a site map is so important that it should be considered a part of basic SEO. A site with a site map will have better rankings than those sites without site maps.
One of the best things to do when a site wants to be ranked on the SERPs is to give the search engines a road map that helps them navigate the site. A site map helps the search spiders (or bots as they are sometimes called) find all the pages on a website and it helps those pages get ranked. The search engine wants to know about all the pages on a website because it wants to deliver relevant results to the searches that use the engine. Therefore, a site map gives them what they want.
If the search engine is about anything, it is about giving the search spiders that they want. The smartest of all SEO professionals knows that the best way to get ranked on the search engines is figuring out what the internet ranking companies want, and then providing it to the SERPs. XML maps are specifically requested by many exist keyword ranking bodies. Therefore, they are an important part of ranking a site on the SERPs.
A smart business or business person provides the tools that the search engine needs to help them get ranked on the SERPs. These tools help the search engine learn about the business and whether or not the business is worthy of being ranked on the first page of their search results. Therefore, a tool like a xml map is very important in the overall scheme of search engine optimization.
What is important to note is that a site map will not help bad content to show up higher on the search engine. The balancing act of usability will make sure that bad content returns to the bottom of the search engine results where it will receive no traffic. Therefore, a business should focus on their content before they try to use a sitemap to help them rank on the SERPs. A site with irrelevant, little or bad content will always perform badly on the SERPs.
In conclusion, once a site has content it can be proud of, then it should focus on getting a sitemap so that the SERPs have a greater chance of ranking that content on the first page of the keyword rankings. A sitemap can only help good content rank higher; it will not help content that is poorly formed. Therefore, great SEO cannot help a bad product sell (maybe it can for a very short amount of time), but great SEO can help a great product sell faster.
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